Go For Short And Keyword Rich URL
Start nailing your on-page optimising by going for a URL that contains your keyword at the first 3-5 words of it. Google favours these kinds of URLs compared to those that are composed of signs and numbers that don’t make sense.
Aim For Your Keywords To Be In Your Titles
Yes titles should be catchy for the readers to click it, but if you could, as much as possible start your titles with the keyword. If you could find a way to compose the titles of your articles this way, Google might see your page in a better light and rank you higher.
Don’t Bomb The Articles With Keywords
Keyword stuffing has been a thing of the past and is definitely not coming back. So just stop doing it. It’ll more strategic to drop your keyword in the first 100 words of the content.
Loading Speed Is Really Vital
“A page that takes longer than 4 seconds to load should not expect repeat visitors. There’s a lot going on online and users have really short attention span nowadays, so if you want your site visitors to stick around and stay interested then nail loading speed.” says Lee Dobson from one of the leading SEO agencies in the South East.
Make Sure Social Sharing Buttons Are Present On The Page
I can’t say this enough but people are really hooked with social media these days, so it’s important that you page have social sharing buttons. When people find a link or content really appealing their immediate response is to share it to their friends. But if they don’t see any sharing button they may not bother to copy and paste the link to their accounts.
Balance Text With High Quality Multimedia
Articles are important, but those alone cannot do all the work. Include engaging images, videos, and diagrams to lessen the bounce rate or people who click on a link then leaves right away without roaming around the site.
Post from Award winning Search Engine Optimisation (SEO) Consultant, Gareth Bull. Thanks Gareth.
Using Thin Contents Alone
We all know how SEO strategies are never without content. Content will always be needed, but this doesn’t equate to just any content. Producing low quality content for the sake of producing contents is useless because at the end of the day those kinds of contents are hardly making a difference. You have a higher chance of getting results by using high quality content that are well written and elaborated where readers can actually learn something from it.
Not Paying As Much Attention To Social Media
Though experts can’t confirm how much social media actually helps in SEO, ignoring it altogether isn’t a good idea either. If you have a really nice content, what will you lose if you post it to different social media? Actually, there’s a fair chance that people may like it and start passing it around. As a result, you’re content goes viral and generate many direct links.
Guest Blogging Just To Spam
Guest blogging for the sole purpose of spamming is dead so you might wanna scratch that from your link building strategy. Unless you want to be penalised by Google then by all means continue doing it. Now, it is encouraged to be meticulous in choosing reputable sites before you decide to do guest blogging.
Focusing On Rankings
High ranking in search engines is not everything. This may be a great help to be more visible to users but high ranking doesn’t automatically equate to high traffic. And more importantly, this doesn’t show how exactly the site is doing in general which is would dictate the sales. You’d be better off shifting your focus on analytics and traffic.
Over-Optimization Of Internal Links
Trying to use your keywords to every anchor text in order to create many links that will point to your site is no longer as clever method. In fact, doing so could cost you because Google penalizes over-optimisation too these days.