Go For Short And Keyword Rich URL
Start nailing your on-page optimising by going for a URL that contains your keyword at the first 3-5 words of it. Google favours these kinds of URLs compared to those that are composed of signs and numbers that don’t make sense.
Aim For Your Keywords To Be In Your Titles
Yes titles should be catchy for the readers to click it, but if you could, as much as possible start your titles with the keyword. If you could find a way to compose the titles of your articles this way, Google might see your page in a better light and rank you higher.
Don’t Bomb The Articles With Keywords
Keyword stuffing has been a thing of the past and is definitely not coming back. So just stop doing it. It’ll more strategic to drop your keyword in the first 100 words of the content.
Loading Speed Is Really Vital
“A page that takes longer than 4 seconds to load should not expect repeat visitors. There’s a lot going on online and users have really short attention span nowadays, so if you want your site visitors to stick around and stay interested then nail loading speed.” says Lee Dobson from one of the leading SEO firm in Essex.
Make Sure Social Sharing Buttons Are Present On The Page
I can’t say this enough but people are really hooked with social media these days, so it’s important that you page have social sharing buttons. When people find a link or content really appealing their immediate response is to share it to their friends. But if they don’t see any sharing button they may not bother to copy and paste the link to their accounts.
Balance Text With High Quality Multimedia
Articles are important, but those alone cannot do all the work. Include engaging images, videos, and diagrams to lessen the bounce rate or people who click on a link then leaves right away without roaming around the site.